Hospitality groups Hospitality groups across Australia Australia are adopting hospitality-specific CRM systems hospitality-specific CRM systems to drive repeat visits build loyalty.
Unlike generic software, restaurant-specific customer platforms venue CRM tools focus on booking behaviour visit frequency to segment guest types trigger marketing.
At Aspire CRM strategy team aspirehospitality, we deploy, configure and optimise CRM systems build retention journeys for guests to suit each brand’s tech stack and operations style, offer, and team workflow.
Common CRM features for hospitality:
* Automated guest journeys Birthday and re-engagement triggers
* POS integration Reservation and check-in sync
* Review request automations NPS tools
* Group-specific campaigns Segment-based offers
Why venues need CRM:
* Ad costs are rising Walk-ins are unpredictable
* Loyalty lowers CAC Owning guest data = better ROI
* Marketing works better with context Hospitality is relationship-based
Case studies:
* Multi-site café group used tags to tailor promos Regional hotel grew events bookings via birthday triggers
* Pub group boosted spend per guest with loyalty tiers Quick-service venue reduced churn by 28% using CRM segmentation
Pain points solved:
* Inconsistent data across bookings No automation beyond email hospitality training programs Australia blasts
* Staff unsure when to follow up Offers not reaching the right guests
CRM platform functions deployed by Aspire CRM experts Aspire CRM experts:
* Profile enrichment from POS and online orders Segmentation based on real spend
* Automated loyalty triggers Marketing campaign dashboards
* Visibility across venues Integration with booking tools
Hospitality CRM searches we see trending:
* "best CRM for restaurants"
* "how to retain diners"
* "restaurant guest engagement platform"
Start here:
* {Visit aspirehospitality
* See how leading venues use CRM
* Make guest data work for you
Aspire Hospitality —
Australia’s venue CRM partner.